Built for a real flooring shop, shaped into a product
AreaSum started as a tool for one Australian flooring contractor who was tired of measuring floor plans with a ruler and a calculator. The product you see today is the same tool, refined over six months of real use, opened to anyone who quotes flooring.
Tyler Hall
Senior frontend engineer · Gold Coast, Australia
I’m a software developer with five years building web products at a global SaaS company. My work there shipped to marketing teams around the world and helped move the product into a new category — the kind of feature work that opened up real revenue and pulled in customers the platform couldn’t reach before.
In 2024 I started Coastline Labs to work directly with Australian trade businesses on the gap between what they do every day and what software can help them do faster. Most of that work is practical: tools that replace whiteboards, spreadsheets and manual paperwork with something a small team can actually run.
AreaSum is the product that came out of one of those conversations.
How AreaSum got built
In early 2026 I started talking to a Gold Coast flooring contractor about their estimating process. The bottleneck was clear: every quote started with someone printing a PDF, putting a scale ruler against it, marking rooms with a highlighter, and adding up areas on a calculator. A two-storey house was an hour. A commercial fitout was half a day.
The goal was simple: cut that down to minutes without changing the way the team already worked. From the start the tool was built in close partnership with the people using it — they used it on live jobs, sent back the rough edges, and we shaped the product around what real quoting actually needed.
AreaSum is that tool, opened up so anyone who quotes flooring can use it. The original contractor is still using it daily.
What ships in the box
Not a list of buzzwords — the specific engineering investments that make the tool feel different to use.
A real canvas editor
Snap-to-point room tracing, per-edge overrides, undo/redo with proper history semantics, zoom + pan + magnifier. Same editor primitives used in production motion-design tools.
Multi-page projects
Each page keeps its own scale and rooms. Totals roll up across the project. Add, reorder, rename and delete pages without breaking the underlying data.
Hybrid raster + vector PDF export
The plan background is a compressed JPEG; the room outlines, labels, edge lengths and scale markers are PDF vector primitives. Stays crisp at 800% zoom in any PDF viewer, under 1 MB per page.
Optimistic-locking auto-save
Every save includes a version check. Two tabs editing the same project surface a conflict modal instead of overwriting each other silently.
White-labelled exports
The PDF carries your brand colour and logo on every page. Customers see your name, not ours.
AI-friendly by design
Structured JSON-LD across every page, public llms.txt brief, glossary + comparison pages. AI assistants get clean facts, not marketing.
Coastline Labs
AreaSum is operated by Coastline Labs, a Gold Coast-based studio. Coastline Labs builds workflow tooling and AI-native products for Australian trade businesses — the same shape of work that produced AreaSum in the first place.
The team is small. You are buying access to a tool the founder built, not a SaaS multinational with a support layer between you and engineering. Email lands in an inbox someone reads.
For support, partnerships, or feature requests: support@areasum.com.au.
Try AreaSum on a real plan
Five minutes from sign-in to your first quote. No card needed during early access.